Greta Magnusson Grossman’s “Modern Makes Sense” at R & Company, New York
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Mid-century Swedish emigre designer and architect Greta Magnusson Grossman’s “Modern Makes Sense” is on view at R & Company, New York.The exhibition runs through August 22, 2019, and is on view at the lower level of the gallery. The exhibition incluGreta Magnusson Grossman’s “Modern Makes Sense” at R & Company, New York
Mid-century Swedish emigre designer and architect Greta Magnusson Grossman’s “Modern Makes Sense” is on view at R & Company, New York.The exhibition runs through August 22, 2019, and is on view at the lower level of the gallery. The exhibition includes important furniture works from the “62 Series,” a collection of innovative lighting for Ralph O. Smith, a rare chaise longue designed for Sherman Bertram, a unique and inventive asymmetrical coffee table, and a series of dining chairs that were included in the Museum of Modern Art’s “Good Design” exhibition in 1952 are also part of the exhibition.Grossman came to San Francisco with her husband in 1940 and settled in the Los Angeles area and built a successful second design career in the United States. By 1942, she started meaningful design collaboration when she was approached by an executive of Barker Bros, billed at the time as the largest furniture store in the world. Grossman continued to design for Barker Bros in the 1940s and was instrumental as an interior architecture consultant for the store’s Modern Shop, an innovative showroom initiative aimed at showcasing the best of modern interiors and furniture to a growing middle class market. Grossman’s modern furniture for Glenn of California and her lighting for Ralph O. Smith illustrate her important role in the California modern movement, in which design for the home grew out of the needs of contemporary living.Grossman stated in a 1951 interview that design, “is not a superimposed style, but an answer to present conditions. That is why it is! It has developed out of our own preferences for living in a modern way. It expresses our habits and our tastes.” “The same year that Grossman won the Museum of Modern Art’s ‘Good Design’ designation in 1952, she designed a comprehensive collection called the ‘62 Series’ with Glenn of California that became her most well-known,” reveals the gallery.R & Company’s archives department is the primary repository for the Estate of Greta Magnusson Grossman. This extensive collection includes project records, professional papers, and personal papers, as well as a large selection of drawings related to industrial design and architectural work, photographs, press, and promotional scrapbooks.The exhibition runs through August 22, 2019, at R & Company, at R & Company, 64 White Street, NY 10013, USA.For more information, visit: https://www.blouinartinfo.com/galleryguide/r-and-company/overviewClick on the slideshow for a sneak peek at the exhibition. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more