adidas Originals Along With Donald Glover Release Donald Glover Presents
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adidas Originals and Donald Glover recently officially launched Donald Glover Presents. This creative relationship, with storytelling at the heart it, is believed to have started in September 2018. Through this partnership, the two released a collection of neadidas Originals Along With Donald Glover Release Donald Glover Presents
adidas Originals and Donald Glover recently officially launched Donald Glover Presents. This creative relationship, with storytelling at the heart it, is believed to have started in September 2018. Through this partnership, the two released a collection of new products besides the launch of a series of short films.Donald Glover Presents is about reimagined three classic adidas styles including the Nizza and the Continental 80, as well as the Lacombe, in subdued, tone-on-tone white canvas. With a spotlight on the special narrative that worn-in sneakers hold, and the treasure of experiences they possess, the collection draws inspiration from the subtle imperfections.«Rich is a concept,» said Donald Glover. «With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn't quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like.»“Seeking to tell a story through design, the shoes feature a series of deconstructed details, like uneven stitching, inside-out golden eyestays, and a custom 3-Stripe mark that evokes hand-painting. Heightening a sense of depth and character, the edges of the canvas are not stitched down, allowing them to fray over time. Further bringing the theme of wear to life, a moth (the symbol of the collaboration) appears on the heel bumpers and insoles of the footwear. Each pair arrives inside an inside-out adidas Originals box that opens with a tear strip and comes replete with three sets of custom shoelaces designed to fringe with wear,” says an official release from the brand.«Our partnerships are built on a foundation of creating moments of inspiration that we could not achieve alone,» explained Chris Law, Senior Design Director, adidas Originals.Along with the product launch, the actor and the brand premiered a series of short films, featuring Glover and Mo'Nique. The film also has a cameo by skateboarder Na-Kel Smith. The film has been produced by Sylvia Zakhary of Mamag Studios along with Wolf Taylor as well as Fam Rothstein of Royalty and Wolf and Rothstein.The films have been written by Jamal Olori of Royalty along with Sam Jay. They deal with the big things like defiance, subversion, and creative expression.Click on the slideshow for a sneak peek at the event. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more

