DSW Designer Shoe Warehouse recently announced a partnership with actress, comedian, and writer Mindy Kaling, for a fun new campaign illustrating the power of finding the right shoes for you. With 64% of DSW's VIP loyalty members saying in a recent survey that the right pair makes them feel confident, it's clear that shoes have a strong impact on how we feel. Bringing those powerful feelings to life, the new campaign will run now through 2020 across TV, digital, social, events, and Kaling's social media channels, as per an official release.«When I put on the right pair of shoes, something clicks. No matter if I'm on set, with my daughter, or at brunch with my friends, I always find that expressing myself through style and shoes gives me the confidence I need,» said Kaling, as per the release. «That's why I'm so excited to be partnering with DSW so that others can feel empowered to find that special pair and make it their own.»«We wanted to partner with Mindy because, like most of our DSW customers, Mindy lives a multi-faceted life as a businesswoman, mom, and friend, and she does it all while looking stylish and staying true to herself,» said DSW CMO Amy Stevenson, according to the release. «We're thrilled that Mindy is helping us deliver the message that DSW is a warehouse of possibilities for inspiring self-expression with amazing brands and styles at the right price.»The campaign features Kaling in hilarious :60 and :30 spots directed by comedian Neal Brennan, showcasing how DSW has the right shoes for every situation and mood. This includes snakeskin booties that inspire the need to get back together with your ex-husband (even if you don't have one), chic mules that transport you to your next vacation to the Amalfi Coast, and sandals that will make you dream of an umbrella drink and nap on the beach, according to the release.Additionally, Kaling stars in :15 digital videos embodying DSW's values including treating its 26MM VIP loyalty members like royalty; a commitment to offering a diverse selection of brands such as Kelly & Katie, Steve Madden, and Dr. Martens; and a plethora of style choices to satisfy the nuances and complexity of every woman, as per the release.For the uninitiated, founded in 1991, DSW is a division of Columbus, Ohio-based Designer Brands Inc. DSW operates more than 500 locations in 44 states and operates a robust ecommerce website, and a mobile site.Click on the slideshow for a sneak peek at the actress   https://www.blouinartinfo.com/              Founder: Louise Blouin Read more