The 2019 prom dress buying season is in full swing. To help you buy the right style of a prom dress, Occasion Brands, LLC, releases the second 2019 issue of Pulse of Prom to highlight current prom season online sales trends.As per a PR Newswire release, the top 20 prom dress styles (representing 14% of total junior and senior prom sales) that consumers have purchased show a preference for long sleeveless a-line dresses with v-neckline. Of these top-selling styles, 100% had statement backs.The report also talks about the colors that are selling more this season and include varying shades of red and blue. Additional trends seen across the top-selling styles include embellished bodices, side slits, sequins, satin, and metallic glitter fabric. For the prom 2019 season, senior prom sales represent 56% of total prom sales, while junior prom dress purchases account for 44% of prom sales, according to the release.“Long dress styles account for 93% of all prom sales so far this season, so it is no surprise that the top 20 styles sold online for junior and senior prom were long dresses. Another trend that is prevalent across all top 20 junior and senior prom dresses is that most of the dresses were sleeveless with either spaghetti straps or thin shoulder straps. Among the top 20 junior prom dress styles (which represent 13% of all junior prom dress sales), 95% of the dresses had spaghetti or thin shoulder straps, and one dress was off-the-shoulder. Prom goers continue to favor v-neckline, since 85% out of the top 20 prom styles for junior and senior prom had slight or plunging v-necks. It is clear that a sleeveless v-neck bodice is one of the top style features for junior and senior prom dresses this season,” says the release.Another strong trend among the top-selling prom styles is an a-line silhouette. Of the top senior prom dresses sold (which represents 15% of all senior prom sales), 65% styles had a-line silhouettes, while the remaining seven were form-fitting mermaid or sheath designs. With 75% of the top 20 junior prom dresses cut in a-line styles, this trend is even more dominant for junior prom than senior prom, as per the release.“The top-selling junior and senior prom dress styles were sold in a range of solid colors. Looking at the top-selling colors for the top styles sold online this season, shades of red represent 35% of the top junior and senior styles, and 15% of those styles were specifically burgundy,” says the release.Click on the slideshow for a sneak peek at the top selling styles   https://www.blouinartinfo.com/              Founder: Louise Blouin Read more