Harley-Davidson recently announced that Neil Grimmer will join the company's leadership team as President, Harley-Davidson Brand, through an official release.“As Harley's first-ever brand president, Grimmer will evolve the brand to support the company's strategy to build the next generation of Harley-Davidson riders globally. As the company expands into new segments and new geographies, and seeks to inspire diverse, new riders around the globe, he will be responsible for all aspects of the Harley-Davidson brand including product planning, marketing, retail, apparel, and communications,” says the release.Grimmer brings over 20 years of experience building brands and growing companies, and will be reporting directly to Matt Levatich, President and Chief Executive Officer, Harley-Davidson, Inc. Most recently, he was Founder and CEO of Habit, the world's first personalized nutrition life science company. Grimmer also served in a leadership role at Campbell Soup Company and was Co-founder and CEO of Plum Organics, which was acquired by Campbell's in 2013, as per the release.The new Global Brand President is expected to bring together the brand’s consumer facing teams around the world, who will together invigorate the Harley-Davidson consumer experience and deliver a global brand force that resonates with new riders and engages today's riders to support the brand’s growth going forward, according to the release.«Neil's creative instincts, innovation mindset, deep brand and consumer experience and bottom-line orientation is critically important as we lead and inspire our teams and riders,» said Matt Levatich, as per the release. «He is joining us at a pivotal time, and his leadership qualities and affinity for who we are and what Harley-Davidson is all about will be a spark that ignites people to imagine what is possible for them from Harley-Davidson.»Grimmer has been quoted as saying in the release, «Harley-Davidson is an iconic American brand recognized around the world as a symbol of personal expression and individual freedom. It is nothing short of an honor and a privilege to work with Matt and the amazing team at Harley to bring the strategy to life and excite the next generation of riders, ushering in the next chapter of the storied legacy of Harley-Davidson.»Harley-Davidson had announced last year in July its More Roads to Harley-Davidson plan to accelerate growth through 2022 and deliver its strategy to build the next generation of riders. The plan provides the products, access, and channels to engage more, new consumers, and drive growth, as per the release.  https://www.blouinartinfo.com/              Founder: Louise Blouin Read more