Dewar’s Scotch Whisky recently announced the launch of Dewar’s Double Double, a small batch premium blended Scotch whisky series crafted using an innovative four-step aging process, through an official release.To celebrate the launch of its newest innovation, Dewar’s approached rising star Tuppence Middleton to create a short film inspired by the number four, which echoes the same inspiration the brand had for its four-stage aging process, as per the release. Middleton took on the creative project and crafted a short noir film, FOUR, about four lives in four rooms that can also be viewed in four parts. This mirrors the same inspiration Stephanie Macleod took in making Dewar’s Double Double.Dewar’s Double Double captures Dewar’s position as a whisky pioneer, while representing a new era of innovation for the iconic brand that continues to push boundaries.«Three things are fundamental to Dewar’s premium range: Age Statements, Double Aging, and the Pursuit of Smoothness,» said Stephanie Macleod, Master Blender for Dewar’s, as per the release. «Drawing inspiration from the archives of our first Master Blender, A.J. Cameron, we devised a unique four-stage aging process that harnesses these three fundamentals, resulting in an exceptionally smooth range of whiskies where each blend has its own unique flavor profile.»According to the release, the first Dewar’s Double Double release features three different age statements, including the brand's oldest marque yet, in both 375ml and 500ml bottles, each with unique sherry cask finishes:·        Dewar’s Double Double  21-Year-Old: Finished in Oloroso sherry casks, this blend delivers subtle notes of cinnamon and ripe vine fruits with a silky smooth finish.·        Dewar’s Double Double  27-Year-Old: Finished in Palo Cortado sherry cask, this blend delivers heady, aromatic, floral notes with honeyed fruits and sublet spice and the characteristic silky smooth finish.·        Dewar’s Double Double  32-Year-Old: Finished in Pedro Ximenez sherry casks, this brings rich, ripe treacle notes with a hint of smokiness and the silky smooth finish.Zeenah Vilcassim, Global Brand Director for Dewar’s Scotch Whisky has been quoted as saying in the release, «While Scotch has sometimes been perceived as traditional and conservative, Dewar’s is reinvigorating the category with new innovations like Dewar’s Double Double  that nods to the pioneering spirit of the brand's founder, Tommy Dewar. And with consumers thirsty for deeper storytelling, our short film FOUR, a first for Dewar’s, not only demonstrates the brand’s timelessness within the whisky category, but cleverly captures its more premium side.»Click on the slideshow for a sneak peek at the products.   https://www.blouinartinfo.com/              Founder: Louise Blouin Read more