Timed Against World Water Day, Bacardi and Lonely Whale announced the next phase of the “#TheFutureDoesntSuck” campaign by enlisting comedian and activist, Daniel Franzese to deliver Sydney's message, stated the official release.Bacardi Limited and Lonely Whale recently announced a splashy partnership with one brave sea turtle Sydney to put an end to all plastic straw emoji usage. Giving a platform and voice to Sydney, Bacardi and Lonely Whale have issued a «cease and de-sip» letter to the Unicode Consortium, the organization that manages the emoji catalog, requesting the removal of plastic straws from the soda cup and cocktail emojis. The initiative is just one of many ways Bacardi, and Lonely Whale are working together to ensure #TheFutureDoesntSuck, with the goal to eliminate one billion single-use plastic straws by 2020, the official release further stated.Jacob Briars, Global Advocacy Director for Bacardi, was quoted as saying, «Marine life is heavily affected by plastic waste and refusing the single-use plastic straw is one way each of us can take action.»«With billions of emojis being used globally each day, we want to help drive a cultural change where our online world promotes a plastic-free, marine-friendly straw, or strawless options for drinks, just as we at Bacardi continue to do so IRL.»“Bacardi and Lonely Whale were eager to help Sydney shed light on the threat of plastic straw pollution, showing how one man's straw is another turtle's backyard trash. To ensure all of her friends on land could understand her turtle talk, Sydney worked with Bacardi and Lonely Whale to enlist comedian and activist Daniel Franzese to deliver her message,” the release mentioned.«I was honored when Sydney first floated her anti-emoji straw campaign by me, mainly because I shared the same salty feelings about single-use plastic straws,» said Daniel Franzese, according to the release. «I challenge not only Unicode but everyone to join and pledge so we can ensure a bright future for Sydney and all her marine life friends.»To give avid supporters an alternative emoji solution they have released a collection of Giphy stickers inspired by the campaign. Bacardi and Lonely Whale hope that by removing plastic straws from digital usage, they too can shift cultural norms around drinking with single-use plastic straws altogether, as per the release.Click on the slideshow for a sneak peek at the Bacardi products   https://www.blouinartinfo.com/              Founder: Louise Blouin Read more