Marking its three-day 110th-anniversary celebrations, L'Oreal Professionnel, recently united more than 2,000 internationally renowned hair artists, partners and celebrity friends to opening night at the Carrousel du Louvre, one of Paris's most emblematic venues. In celebration of 110 years of partnership, L'Oreal Professionnel organized an evening featuring a spectacular Hair Show «La French, Art of Hair Coloring», live musical showcases and surprise happenings, according to the official release.The party was hosted by Nathalie Roos, President of L'Oreal's Professional Products Division, and Marion Brunet, International General Manager of L'Oreal Professionnel, with the presence of L'Oreal Professionnel international spokesperson, Alexa Chung. The opening party hosted 1,700 hair artists from over 40 countries to share with them the brand's French savoir-faire and latest innovations. Guests were also treated to phenomenal live musical showcases from internationally acclaimed artists Juliette Armanet, Hollysiz, and DJ Sets with Kiddy Smile followed by Ofenbach, states the release.“Starring 42 international models styled by hair ‘gurus’, including Anna Cleveland, Debrah Show and Georgina Grenville, styled by hair gurus such as Adir Abergel, Anh Co Tran, Khun Gong, Godhands Joe as well as Odile Gilbert and John Nollet, , the exclusive Hair Show paid homage to L'Oreal Professionnel's roots and to the quintessentially natural and chic French style, with its blend of laid-back attitude and sophistication, revered across the world. The show was broadcast live on social media to all our communities across the globe,” says the release.The release further mentions that the guests also got an opportunity to discover 110 years of innovation through all L'Oreal Professionnel iconic products, but also the new product innovation Majirel Glow and the Beauty Tech innovation Style My Hair Pro, L'Oreal Professional's brand new app, designed to transform the in-salon hair color consultation and ensure memorable experiences for consumers, an all-in-one hair color application with a 3D try-on technology and an exclusive digital swatch book to offer a modern, immersive and tailor-made experience. And it's live with already more than 20,000 hairdressers using the app in their salon.Among the stars who graced the opening party were Catherine Deneuve, Alexa Chung, Elsa Zylberstein, Virginie Ledoyen, Ellen Von Unwerth, Alexis Mabille, Alexandra Golovanoff, Stefi Celma, Camille Charriere, and Franck Provost.L'Oreal Professionnel also organized for all its partners at the Palais de Tokyo, in Paris, a series of workshops, and masterclasses led by a range of prestigious hosts, speakers and mentors, according to the release.Click on the slideshow for a sneak peek at the party  https://www.blouinartinfo.com/              Founder: Louise Blouin Read more