Russian Standard Vodka, the premium Russian vodka, recently announced the national launch of its vodka-based ready-to-drink Moscow Mule.  Made with natural flavors and at 8% ABV, the Russian Standard Moscow Mule will be sold in 12 oz copper-colored cans that are reminiscent of the copper mug in which the Moscow Mule is traditionally served.  The product has already been successfully test-marketed in New York, New Jersey, Massachusetts, Illinois, and Florida, as per an official release.«With The Russian Standard Moscow Mule, consumers can instantly enjoy one of the country's most popular cocktails—no bartender necessary,» said Leonid Yangarber, CEO of Roust Americas. «It is like having a professionally made Moscow Mule at your fingertips.»«Our Moscow Mule is nicely aligned with current consumer trends,» said Kellyann MacLean, Director of Marketing for Roust USA, according to the release.  «Consumers are looking for convenience, higher ABV, and the use of natural flavors—all of which our product offers. In our test markets, the product has been met with great enthusiasm from the trade and consumers alike who are loving the taste and the packaging.»The product will be rolled out nationally, beginning Q1 2019, in both the off-premise and on-premise. It is currently sold as a 4-pack but may also be available as single cans in the near future, as per the release.Roust Americas is a subsidiary of Roust Group, the world's second largest vodka producer by volume. Roust Americas is responsible for the management, distribution and marketing of world-class brands like Russian Standard Vodka, Zubrowka Bison Grass Vodka, Green Mark Vodka, Gancia sparkling wines, King's Falcon Single Malt Scotch, and De Luze cognac.Click on the slideshow for a sneak peek at the Russian Standard Moscow Mule  https://www.blouinartinfo.com/              Founder: Louise Blouin Read more