According to LVMH website, Le Bon Marche has transformed the shopping experience with “Geek mais chic” as it gained support from over 80 international brands spanning from the worlds of fashion, beauty and lifestyle. The exhibition runs until April 22, 2019.At the event, one comes across digital innovations along with tech-enriched sensory experiences. As stated by the website, ‘The event is an opportunity for customers to plunge into fun, immersive adventures as they try out products with an emphasis on powerful engagement and personalization.’Famous for its perfect assortment of ever-more exclusive and personalized products, Le Bon Marche takes retail innovation to a new level with this exhibition. ‘With a staging inspired by computer screen pixels reinterpreted in XXL size, the department store invites visitors to enjoy game-changing interactive experiences at corners hosted by over 80 international brands, including a good many LVMH Maisons,’ as further added by the website.“This groundbreaking event on the global retail stage showcases digital innovations and tech-enhanced sensory experiences. New technologies presented by the more than 80 participating brands take production customization and services into exciting new realms. Shopping becomes an entirely new experience as customers interact with the different brand universes to try out, engage with and customize their offerings,” stated the website.Dior’s skin scanners provide a chance to get your skin analyzed for the personalize pick of facial care products suited to specific needs. Guerlain’s smart voice assistant that helps people select their perfect perfume from among its 110 fragrances. Fendi’s selfie mirrors immerse visitors in the world of its iconic Baguette bag, as per the website.“‘Geek mais chic’ is both an unprecedented shopping experience and an invitation to discover a new world populated with holograms created with Orbis that seem to spring from a parallel galaxy above the Zenith stand, a world where visitors can fly over New York in a helicopter or glide across the canals of Venice in a gondola with TAG Heuer. Robots are of course part of the futurist festivities at Le Bon Marche as well. Moet & Chandon’s robot, created by Spoon*, can answer even the most discerning aficionado’s queries about champagne, and the connected robot-mixologist at the digital bar created by Kuantom  has invented a special Moynat cocktail,” says the website.One lifestyle space offering so many different virtual reality experiences in one shot can be fun to experience. It’s a window for an advance look at third-millennium shopping. Click on the slideshow for a sneak peek at the exhibition   https://www.blouinartinfo.com/              Founder: Louise Blouin Read more