Coach recently announced the launch of «Words Matter,» a short film that has been directed by Spike Lee. The film stars global face of Coach menswear, actor/producer Michael B. Jordan. Shot in the desert outside Los Angeles this past fall, the Short Film features a strong poetic narrative that speaks to Coach's values of inclusion, optimism, and courage. Emphasizing the importance of these values today, its purpose-driven concept reinforces what the brand stands for, stated an official release.For the film, Coach brought together Lee and Jordan, two unique talents known for challenging and redefining the landscape of American film. Working together for the first time, the pair hand-picked the distinctive words featured in the narrative to champion a message they both strongly believe in, mentioned the release.The opening scene of the short film has Jordan traversing the hot, dusty landscape on a motorcycle. Alone on his journey, he dismounts his bike to find rocks scrawled with negative words scattered in the desert —«Hatred,» «Evil,» «Bigotry,» «Lies.» Taking action into his own hands, he replaces the bad rocks with good rocks featuring positive words—«Courage,» «Truth,» «Love» and «Dream»—and writes a new legacy, stated the release, describing the film.«Collaborating with the iconic Spike Lee on this short film for Coach was an inspirational experience,» said Jordan. «Spike's art has moved the cultural dial for decades. I'm proud of the powerful messaging of this film and to be working alongside a brand that cares about putting that narrative into the world as much as I do.» «I'm honored to collaborate with giants in their respective fields, Michael B. Jordan and Coach,» said Lee. «It was truly a Magical Day working, shooting in the Desert.”Coach also worked with stylist Jane How, hair stylist Jove Edmond and makeup artist Carola Gonzalez to bring this vision to life. Spike Lee has directed and co-wrote the film with his children Satchel and Jackson Lee, informs the release.“To start a conversation around the film »Words Matter," Coach is also enlisting friends of the house in a series of first personal videos. Directed by Lee's children, Jackson and Satchel, the series of shorts features the artist Whisbe, Nets player Spencer Dinwiddie, and Satchel and Jackson Lee, among others. It will showcase personal points of view on why words matter and will be published over the course of several days to inspire the wider community to post their own testimonials around the film's core message,” shares the release.Click on the slideshow for a sneak peek at the short film    https://www.blouinartinfo.com/              Founder: Louise Blouin Read more