Banana Republic Launches First Equality Capsule for International Women’s Day
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Banana Republic recently introduced its first Equality Collection capsule in honor of International Women’s Day. As a brand co-founded by a woman, equality has been a core value from the beginning. Equal rights and the empowerment of women are woven into thBanana Republic Launches First Equality Capsule for International Women’s Day
Banana Republic recently introduced its first Equality Collection capsule in honor of International Women’s Day. As a brand co-founded by a woman, equality has been a core value from the beginning. Equal rights and the empowerment of women are woven into the fabric of the business as well as within that of parent company Gap Inc., which was also co-founded by a woman. This year, Gap Inc. was once again included in the Bloomberg Gender-Equality Index for a commitment to transparency in gender reporting and advancing women's equality, as per the PR Newswire release.“Banana Republic’s Equality Collection is a limited edition capsuleof T-shirts and accessories with a portion of proceeds going to support thework of the non-profit CARE, which focuses on fighting poverty and theadvancement of women and girls around the world. CARE is a long-time implementing partner of Gap Inc.’s P.A.C.E (Personal Advancement & Career Enhancement) program, which has provided foundational life skills and technical training to 200,000 women in 16 countries since 2007. Equality Collection stylesincorporate messages of empowerment and authenticity, and range in price from$18.00 (accessories) to $34.50 (t-shirts),” states the release.The collection is available in US Banana Republic stores and on www.BananaRepublic.com. “A donation of $5 from the sale of each item in this collection up to a maximum of $80,000 will be made to CARE from the on-sale date until April 25, 2019,” states the release.“Equality has always been at the core of our brand DNA,” says MaryAlderete, Banana Republic Chief Marketing Officer. “We are proud to lead aculture of equal advancement and empowerment of women, especially during this notable moment in women’s history.”According to the release, as an additional tribute to women this spring and a nod to next year’s 100th Anniversary of the ratification of the Nineteenth Amendment to the United States Constitution, which guarantees and protects a woman’s constitutional right to vote, Banana Republic incorporates symbols of women’s suffrage with iconic pieces designed in white, which stands as an ongoing symbol of female solidarity, strength, tenacity and the fight for equality. A sharp white pant suit and a spring collection of dresses photographed on 19 diverse women, build on the Equality Collection ideals—all celebrating the Nineteenth Amendment, International Women’s Day and equality every day.Click on the slideshow for a sneak peek at the collection. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more

