Joe Fresh recently launched its Spring 2019 Advertising Campaign, “Free Your Fresh.” Inspired by the brand’s heritage, “Free Your Fresh,” speaks to the busy, fashion-conscious woman, reminding her to invite moments of fun and joy into her every day, as per an official release by the brand.“The campaign highlights the Spring 2019 collection, which was designed to offer a range of smart and stylish products, everyday fashion essentials and the opportunity to find that perfect item and make it your own. Featuring reimagined classics that are made to live in, made to love, and made to last, the campaign gives Canadians permission to be bold, get cheeky, stand out and most importantly, free their fresh, and not be afraid to show it,” the release states.“Free Your Fresh” is more than just a campaign, it’s an attitude, a state of mind, and a reaffirmation of our core values that brings us back to our Joe Fresh roots,” states Lindsay Cook, Vice President of Marketing and Communications. “The feeling evoked from this campaign will reinforce what long-time Joe Fresh fans love about the brand, the upbeat, happy energy, the endless bursts of color, and the artful simplicity of the collections.  When developing the campaign concept, we aimed to capture moments of joy to bring to life the idea of Free Your Fresh.”For the campaign, Joe Fresh partnered with Select World’s Chief Creative Officer, Hans Dorsinville. He is named one of Adweek’s “Creative 100 in 2017.” Dorsinville has been a primary force behind many breakthrough campaigns, including the Lane Bryant “I’m No Angel” campaign and brings a re-imagined attitude to the beloved Joe Fresh brand, as per the release.The campaign was launched across digital and social platforms, TV, and cinema screens across Canada.Joe Fresh was established in 2006 and offers accessible, modern design in lifestyle collections for women, men, and children. It has become one of Canada’s leading fashion retailers and brings a contemporary point of view to everyday wardrobe favorites.Click on the slideshow for a sneak peek at the campaign.    https://www.blouinartinfo.com/              Founder: Louise Blouin Read more