For the sixth time in a row, Cadillac returned as a Proud Sponsor of the Oscars at its 91st edition. The brand released an all-new integrated campaign, the first for its now-complete SUV portfolio, titled «Rise.» The campaign features four new television spots and will be brought to life through an on-site red carpet presence and preshow broadcast integration. The campaign also includes partnerships with leading talents, Oscar nominees, and Hollywood storytellers, including Yalitza Aparicio of the Oscar-nominated «Roma,» as well as innovative digital and social components, as per an official release.« “Rise” gives life to the spirit of perseverance that has always been part of Cadillac,» said Deborah Wahl, chief marketing officer of Cadillac. «The new Crest treatment illustrates the brand's determination and will to succeed — the same traits possessed by those winners who ascend the staircase to the stage at the Oscars. It's the perfect platform to showcase our aspirational Cadillac SUV lineup.»«We're thrilled to have Cadillac back as a Proud Sponsor of the 91st Oscars, and love that the brand is not only launching a new campaign during the broadcast, but also extending its presence by engaging with our audience on the red carpet,» said Rita Ferro, president, Disney Advertising Sales before the event. «Year after year, the team continues to deliver entertaining creative, and this activation is sure to be a memorable one.»“In the tradition of family crests, each color has a meaning. The blue color within the Cadillac Crest represents valor, and highlighting the blue steps illustrates Cadillac's commitment to push boundaries and rise above. The brand will kick off Oscars Sunday with its own #KeepRising story on social media, using the blue step graphic. Each step will be paired with a different historic Cadillac innovation, from the electric starter to Super Cruise, and from the hiring of the first woman automotive designer to the launch of an all-new family of show-stopping SUVs, and more. This iconography linking the «Keep Rising» theme to the brand will appear throughout the year at other key moments,” stated the release.During the Academy Awards telecast, Cadillac aired a new 60-second brand commercial, «Rise Above,” which is now live on YouTube. The spot connects the theme of perseverance with the act of physically »rising up« into Cadillac's complete SUV portfolio as both an enabler and a reward. Featuring thrilling footage of the new Cadillac XT6 in action, »Rise Above" also aired during the telecast and the preshow in 30-second versions.Click on the slideshow for a sneak peek at the Cadillac campaign  https://www.blouinartinfo.com/              Founder: Louise Blouin Read more