Princess Cruises recently launched its first advertising campaign written and produced specifically for its international markets, titled “Princessa.” The campaign showcases the most popular worldwide cruise destinations offered by Princess Cruises through a beautiful storytelling moment of a multi-generational family onboard, as per an official release.Filmmaker James Seale shot and directed the commercial, which was written and produced at Princess Cruises. Jordan Critz — an American award-winning composer and songwriter — wrote the film’s original score. The campaign’s print images were shot by French photographer Nico Therin, as per the release. Campaign elements include a 2½-minute short film, 30-second TV and OTV spots, and a dynamically-translated microsite where site visitors can participate in a short quiz to learn their travel personality and view itineraries for recommended travel destinations, according to the release.“This year is a perfect time for international guests and first-time cruisers to cruise to Alaska with Princess Cruises. The leading cruise line in Alaska is celebrating 50 years of sailing to the Great Land by introducing new entertainment, shore excursions, and culinary offerings to mark this significant milestone,” says the release.“We’re proud to have homeported in Asia since 2013, growing to be the number one cruise line in markets like Japan, Taiwan, and China,” said Ryan Barton, Princess Cruises International Marketing Director, as per the release. “‘Princessa’ marks the first campaign created uniquely for our international and emerging markets, highlighting our global fly-and-cruise destinations. Princess Cruises is a global destination leader, and through this touching multi-generational story, we see destinations come to life through the eyes of a little girl.”“Through a heartwarming narrative, the ‘Princessa’ film centers on a storytelling moment between a family’s granddaughter and grandfather as they journey from Australia, to Europe, to Alaska and ultimately fall in love with the world onboard a Princess Cruises cruise ship. Widely considered one of the best vacation options for multi-generational families, Princess Cruises is celebrating its fourth year of an exclusive partnership with Discovery, offering immersive Discovery at SEA experiences,” says the release.One of the best-known names in cruising, Princess Cruises is the fastest growing international premium cruise line and tour company operating a fleet of 17 modern cruise ships, carrying two million guests each year to 380 destinations around the globe, including the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises, according to the release.Click on the slideshow for a sneak peek at the campaign.   https://www.blouinartinfo.com/              Founder: Louise Blouin Read more