Global Intuition Film, “Intuition,” Premieres at Fred Segal
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Global Intuition held an exclusive event hosted by founder Yi Zhou at Fred Segal Sunset Boulevard in West Hollywood debuting the new campaign short film, “Intuition.” The film showcases Global Intuition’s basic line that is set to be available in AprilGlobal Intuition Film, “Intuition,” Premieres at Fred Segal
Global Intuition held an exclusive event hosted by founder Yi Zhou at Fred Segal Sunset Boulevard in West Hollywood debuting the new campaign short film, “Intuition.” The film showcases Global Intuition’s basic line that is set to be available in April 2019, as per an official release.The guests who graced the occasion included Vanessa and Michael Chow, actress Erika Christensen and her family, model and brand spokesmodel Lexi Wood, director Sofia Banks and her father, Andrew Banks from Australia Shark Tank, as well as the Sundance Film Festival’s Director of Programming, Kim Yutani. The event also hosted Fred Segal’s very own, John Frierson, as per an official release.“Global Intuition is here at Fred Segal and what we like about it is that it is the intersection of art and commerce,” said John Frierson, as per the release.“When you think of the two words, global and intuition, ‘global’ means big and ‘intuition’ means anticipating the needs of people. This brand is going to kill it and I love it,” said Andrew Banks.“Global Intuition takes a radical approach in terms of the distribution model, meaning it is based on the see-now-buy-now model and no fashion shows approach, made and inspired by the social media era,” said Founder Yi Zhou, according to the release.Global Intuition is a new concept brand that seeks to create complete looks for every lifestyle and emphasizes the importance of simplicity and quality over trends. Coming Spring of 2019, Global Intuition will go global with the release of the Basic & Classic lines, as per the release.Fred Segal is a very popular upscale clothing and accessories retail outlet established in West Hollywood, California. It’s flagship outlet is on Sunset Boulevard in West Hollywood. Fred Segal has been mentioned in many Hollywood classics and other films like, “Maid To Order,” released in 1987, in which Ally Sheedy’s spoiled Beverly Hills Brat character Jessie Montgomery mentions going shopping at Fred Segal.There are three Fred Segal stores in the United States. The new global flagship is located in West Hollywood. The historic Fred Segal is located on Melrose and the third one is at LAX’s Thomas Bradley International Terminal. Its two international flagship stores are in Japan. One outlet is in the Daikanyama neighborhood of Tokyo and the other one is in Kobe. In September 2018, Fred Segal stores were launched in Kuala Lumpur, Switzerland (three stores) and Taipei.Click on the slideshow for a sneak peek at the campaign. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more

