The American model Hayley Hasselhoff huddled an army of defiant global models, campaigners, and social media influencers on-board a bus to oppose the lack of size representation in the female fashion industry, as per the PR Newswire release.The release states that an open top Routemaster bus was wrapped in imagery of a voluptuous model in lingerie, and was packed with campaigners wearing T-shirts proclaiming their bodies don’t restrict them when it comes to being who they want to be, as the protesters chanted “we have more to say than any dress size could.”“With words such as ‘Artist,’ ‘Entrepreneur,’ ‘Activist,’ and ‘Dancer,’ emblazoned across their chests, the troop of activists marshalled the bus outside the main London Fashion Week venue and around central London landmarks championing all women with empowering placards, megaphones, and feel-good music,” states the release.Online fashion retailer, Simply Be, staged the protest encouraging everyone to celebrate all body shapes, and sizes, enjoy fashion, and express themselves.  At the same time, it asked why larger-sized models are not sufficiently represented on the runways at fashion weeks across the globe.The models, ranging from sizes eight to 24, held placards declaring “Fashion should empower us,” “Fashion shouldn’t shame us,” “Our beauty is immeasurable,” and “So much more than our measurements.” The model squad, which also included body positivity activist Felicity Hayward (size 20), then manoeuvred the bus around central London landmarks to celebrate individuality and champion inclusive fashion, states the release.The release informs that with the average size of women in the UK now 16-18, Simply Be commissioned research and found that a staggering 89 percent didn’t feel their size was represented on runways, in advertising, and in fashion press. Almost half went on to state that they felt women of their size were ignored by the brands when it came to fashion choices.Ed Watson, Global Comms Director at N Brown Group plc, which owns Simply Be, said, “We love fashion month and anything that raises the profile of fashion. However, it would be great to see more diverse representation of body shape on the runways. We’ve seen more size diversity coming through at the New York shows, but there’s still a long way to go.”Click on the slideshow for a sneak peek at the event.  https://www.blouinartinfo.com/              Founder: Louise Blouin Read more