Champs Sports has teamed up with FILA and Viacom Nickelodeon Consumer Products to debut an exclusive Rugrats-themed line of footwear and apparel. Tommy, Chuckie, Angelica, and the rest of the gang decorate a new capsule collection, with design elements that offer a whimsical nod to these beloved Nickelodeon characters, as per the PR Newswire release.“At Champs Sports we are constantly looking for new ways to tap into youth culture, through disruptive and innovative concepts,” say Jason Brown, Vice President of Marketing, Champs Sports. “With this exclusive FILA x Rugrats Collection, we are not only allowing devoted fans to celebrate one of the all-time greatest cartoons, but we’re collaborating with FILA, a brand that has had one of the greatest resurgences of late in fashion. Champs Sports and our partners at FILA and Nickelodeon are excited to bring these well-known characters to life for a new generation, ahead of their big-screen premiere.”For this collaboration, FILA has created an exclusive set of styles for kids and adults that playfully pairs classic silhouettes and the brand’s iconic logo, with this celebrated animated series, states the release.“When Rugrats launched in 1991, the series was an instant hit with audiences and became a groundbreaking phenomenon, spawning consumer products and blockbuster films,” says Jose Castro, Senior Vice President, Global Collaborations and Softlines, Viacom Nickelodeon Consumer Products.“Together with Nickelodeon and Champs Sports, we have designed something special to celebrate this iconic series,” says Louis W. Colon III, Vice President of Heritage & Trend at FILA North America. “We are always looking to create opportunities where consumers can interact with the brand through unique storytelling. With this limited-edition collection of footwear and apparel, we have incorporated the Rugrats characters into FILA silhouettes in a way that is fun and fresh.”The release states that to further support the launch, Champs Sports released a new episode of Illustrated today, focusing on the history and design of Rugrats through the eyes of Nickelodeon’s Creative Director Russ Spina.  Champs Sports will also host an in-store event on February 23, 2019, at 10 Times Square, New York.Click on the slideshow for a sneak peek at the collection.   https://www.blouinartinfo.com/              Founder: Louise Blouin Read more