Adidas Originals recently collaborated with New York-based designer Ji Won Choi and presented a new collection at London Fashion Week. The capsule collection is a women's ready-to-wear and plays with the idea of movement while reimagining iconic Adidas Originals three stripes designs through the lens of sport and culture, as per an official release.The adidas Originals by Ji Won Choi collection cherishes the designer's Korean heritage with stylistic motivation and cultural nuances. Choi brought her personal design philosophy to the sportswear-inspired line to deliver a fresh take on the classic tracksuit, according to the release.“The presentation took place in Hawley Wharf, a never before used underground location in Camden. The vast concrete space hosted a bold multi-layered structure, with each layer referencing a color from the collection. The set was inspired by the impossible staircase where models moved in a continuous loop throughout the structure, showcasing the sense of movement within the collection,” says the release.During the show, models donned tonal looks in hues of lavender, blue, shade of red, emerald, pink and all black, with significant bearing the iconic three stripe design. “Originals' adicolor tracksuit concept was reinterpreted using Ji Won's unique, signature stripe motif developed for her thesis collection while studying at Parsons School of Design. The iconic Originals three stripes take on new meaning, extending off the garments creating a sense of movement, while also functioning as tie closures at the knee of a pant or jacket front,” states the release.Adidas Originals by Ji Won Choi highlights contrast: voluminous wide leg pants paired with a sleek, crisp track top or a wide-sleeve take on a track top with elongated straps. Tracksuit silhouette were presented in many different variations.According to the release, inspired by her visit to Adidas headquarters in Germany, Ji Won incorporated more athletic pieces within the collection through bodysuits and swimwear; versatile and perfect for styling. Each look was paired with Adidas Originals' newest women's footwear concept, Sleek in an added nod to the collection's ease and versatility."Ji has such a strong point of view. Her use of color, contrast and of course her signature design element of conceptual stripes couldn't have been more of a better fit for Originals. We saw an amazing creative opportunity to turn over our iconic three stripes and adicolor apparel to Ji to see where she would interpret them through her own lens,” says Alexandra Weiland, Director of Creative Projects at adidas Originals & Style, according to the release.Click on the slideshow for a sneak peek at the collection.   https://www.blouinartinfo.com/              Founder: Louise Blouin Read more