The TV spot titled “The Pure Experience,” featuring actress Zoe Kravitz, registers Michelob Ultra Pure Gold’s first appearance in the Super Bowl.“Michelob Ultra Pure Gold is bringing all the feels to Super Bowl LIII with a new commercial starring actress Zoe Kravitz, who delivers the Pure Gold message using ASMR (autonomous sensory meridian response). The commercial induces tingling sensations as it encourages drinkers to reconnect with nature through the enjoyment of beer in its organic form,” says an official release shared by the brand on its website.As per the release, “We launched Pure Gold less than a year ago, and the reaction has been amazing. It was a no brainer to use the Super Bowl stage to make an even bigger introduction of this beer to the country — especially in such a disruptive way with a partner like Zoe Kravitz,” said Azania Andrews, vice president of Michelob Ultra. “More and more people are choosing to incorporate wellness and mindfulness into their lives — whether that’s hiking, meditating, or paying more attention to what they are eating and drinking. Pure Gold is an organic beer that provides drinkers with an option to feel good without sacrificing a pure, refreshing taste,” he added.As per the release, Michelob Ultra Pure Gold claims to be the first country-wide organic beer to enter the market. It contains ingredients inspired by Mother Nature, having only 85 calories and 2.5 carbs. Pure Gold has become one of the fastest growing fresh brands in beer ever since its debut in 2018. It appeals to consumers looking for natural, organic lifestyles. Pure Gold carries the USDA organic seal, which means it has been through the mandatory rigorous standards to become such a special beer.As per the release, “Working with Pure Gold is cool because I love the idea of bringing a different organic taste to the beer market,” said Zoe Kravitz. “We had great time in Hawaii shooting the commercial. It was such a beautiful setting, I felt very lucky to be there.  I’m excited to share that experience with everyone.”“Consumers lucky enough to attend Super Bowl LIII in Atlanta will also have the opportunity to enjoy an organic Pure Gold at the stadium. The brand will be available at Snackology 101 — the only fully-organic concessionaire in-stadium to offer fans organic beers and bites so they can reconnect with nature during the big game. The Michelob Ultra Pure Gold bar can be found on the concourse, adjacent to Snackology 101,” says the release.Click on the slideshow for a sneak peek at the new campaign.  https://www.blouinartinfo.com/              Founder: Louise Blouin Read more