TUMI, the leading international travel and lifestyle brand, released its latest global campaign featuring music legend, designer, and actor, Lenny Kravitz and his daughter, actress, and musician Zoe Kravitz, as per PR Newswire release.According to the release, the campaign is directed by Eliot Rausch and captured in the Bahamas. “While honoring the passing of tradition, storytelling, and family values from generation to generation, TUMI joins the Kravitz’s on their first film project together on an intimate quest to where it all began,” states the release.“To me, this campaign is about connecting with ourselves, our roots, and with each other,” says Zoe Kravitz. “I loved working with TUMI and the idea of telling a story about travel, family, and connecting with one’s roots. It was amazing to travel to the other side of the island for the first time to see where my family originated from and to pay respect to our elders, and those who came before us – to experience that with my father was monumental.”“I’ve been a TUMI customer and admirer of the brand for as long as I’ve been touring,” says Lenny Kravitz. “When you're traveling and living out of a suitcase, your luggage becomes an extension of your home. Working on the campaign was very gratifying. Not only did I get the opportunity to represent a great product, but it was a collaborative experience, as I was involved in many creative aspects of the campaign.”As per the release, in 1983, TUMI introduced its signature Ballistic Nylon, a material that revolutionized the travel market. Originally used by the military to protect WWII troops from shrapnel, TUMI incorporated the ultra-tough material into its luggage designs to make bags that would withstand the wear and tear of a life well-travelled.Click on the slideshow for a sneak peek at the campaign.   https://www.blouinartinfo.com/              Founder: Louise Blouin Read more