Crown & Caliber – the premier platform for buying certified pre-owned luxury watches – has introduced a new program exclusive to Birks customers in Canada to sell or trade-in their luxury timepiece, as per an official release.According to the release, interested Canadian luxury watch owners are welcome to visit their local Birks location to speak with a representative who will guide them through the selling or trading process. After receiving a quote from Crown & Caliber, customers can receive cash value or Birks credit. Those electing a Birks in-store credit will receive a gift card for the Canadian trade value and an additional 20% applicable to all in-store products, valid at any retail location.Luxury watch brands that can be traded or sold include, but are not limited to: Rolex, OMEGA, TAG Heuer, Breitling, Cartier, Panerai, IWC, and Patek Philippe.Talking about the new programme, Hamilton Powell, founder and CEO of Crown & Caliber said,  «The trade-in program provides luxury watch owners an opportunity to receive immediate value in a form of compensation they prefer. Sellers will receive fair-market value with absolute transparency, trust and accuracy based on thousands of real sales and listings from our experienced team and high-quality service with straightforward accessibility from our retail partner, Birks.»According to the release, a seller survey conducted earlier this year by Crown & Caliber indicated that a majority of shoppers would welcome a credit or certificate to a reputable dealer, on top of a cash offer. The survey findings and this first-of-its-kind program signal the beginning of a trend, in which brick and mortar businesses collaborate with online platforms to increase foot traffic to retail stores.Commenting on this new venture, Jean-Christophe Bedos, President and CEO of Birks Group said, «We are thrilled to introduce the Crown & Caliber program into Birks stores across Canada. We believe that through this certified process our customers we will receive an unparalleled experience for those looking to trade or sell their luxury timepieces.»According to the release, Crown & Caliber was founded in 2013 as an exclusively online marketplace for pre-owned luxury watches, including Rolex, Omega, Breitling, Panerai, Patek Philippe, TAG Heuer, and dozens of others. The company is dedicated to providing a uniquely better way to buy, sell, or trade a pre-owned luxury watch. Birks Group operates 26 Maison Birks stores in most major metropolitan markets in Canada.Click on the slideshow for a sneak peek at the Birks watches   https://www.blouinartinfo.com/              Founder: Louise Blouin Read more